New Generic Domains

[ErosOlmi]

Starting next year – between January 2012 to April 2012 – companies can apply to ICANN (The Internet Corporation for Assigned Names and Numbers) for a “generic” or “dot anything” domain.

http://www.sitepronews.com/2011/07/03/could-new-generic-domains-spell-trouble-for-google-webmasters/

[Petr Schreiber]

I read the article, and I am slightly confused - especially by the collision of terms "generic" and "dot anything" to me.

For the first one, I could imagine the address "www.myRecipes.com" could change to "my recipes" for example, while for the second one the possible transformation would be "www.my.recipes".

I presume only the second applies. For this reason I do not understand the following part of the article:


Web users will simply type in “loans”, “cars”, “hotels”, “banks”, “laptops”… into their browsers to find what they’re looking for on the web

I think this already happens with FireFox (and others) if I directly type the words into address bar, it takes me to some website. For example if I type hotels it takes me to hotels.com.



The SEO fallout from these new “dot anything” domains will probably be the most important factor to consider. These domains will quickly rise to the top of the search engines

Why this would happen? :)
I would appreciate any further details, as I think the article discusses things which I would consider "search engine specific" as something with one possible output of prefering custom suffixes.


Petr