Apparently they'd been talking about this (http://www.pcmag.com/article2/0,2817,2368454,00.asp) for sometime but now they've gone ahead & done it.
Michael Hartlef
30-08-2010, 22:19
As long as the products are still good, I don't mind.
It probably made sense for AMD and ATI to merge. I am just glad nVidia so far is independent. I read in an article that both teams will now be green colored tshirt teams. AMD green is their color, ATI was red, nivida is green too... Intel blue.
With their new combo processors the article mentioned that AMD was coming out with, it probably makes sense to drop the ATI name and just keep the model names.